LIVEWIRE SUMMER
OF SPEED CAMPAIGN
This work showcases the process from sketch to creative direction to the final realization of a summer campaign to launch retail sales and consumer awareness of our all-electric S2 Del Mar motorcycle.
The “Summer of Speed” campaign showcased S2 Del Mar, our newest product, and its brand positioning at the Harley-Davidson 120th Homecoming Festival.
Campaign highlights included the retail of the S2 Del Mar, an Apple & Spotify playlist, a Gibson guitar giveaway, an Alpinestars collab, consumer demo rides, and a captivating S2 Del Mar brand experience equipped with its own custom “Summer of Speed” bike. The social coverage and ride reviews continuously amplify the speed and agility of Del Mar, generating sustained excitement that extends beyond the initial activation.
This event was fully sponsored by the New York Stock Exchange.
INITIAL CREATIVE DIRECTION SWIPE
TYPOGRAPHIC AND COLOR EXPLORATION TO CONVEY MOTION
REALIZED CREATIVE EXAMPLES
ACTIVATION SPACE: SKETCH TO REALIZATION
SUMMER OF SPEED 1/1 CUSTOM S2 DEL MAR